Know Us

Preserved Identity is a social enterprise that aims to preserve Palestinian culture, heritage, traditions and identity while empowering refugees and donating a percentage of the profits to chosen trusted charities.

Preserved Identity’s ambition is to preserve the Palestinian identity by bringing Palestinian products and culture to the international platform.

We focus on cooperating with people and organisations who themselves are preserving the Palestinian identity through the products they produce. This in turn helps the Palestinian people economically as for many of the workers, this is their only source of income and we are able to keep the producers active through consistent purchasing from them which creates work for the people.

We understand that for many people wishing to make donations to certain causes, there can be an uncertainty about how much of the donations actually go to the people in need or if they make it there at all. Preserved Identity aims to provide its customers with access to trusted charities and works with a few charities that have proven to be trustworthy by providing evidence of the donations reaching the people in need and guaranteeing that 100% of the donations go to the people.

NB: 5% of proceeds are donated to charity so we have listed all our prices minus 5% and at checkout, the 5% is added to show you the donation amount being made.

Our Team

Kia Ora. My name is Mariam Almasri and I’m originally from Tulkarm, West Bank, Palestine. I’m the founder & director of Preserved Identity and currently running this project with my husband and the help of family, friends and many amazing supporters!

Despite having lived in NZ for more than 24 years, my connection and love for Palestine has only been increasing and I’ve been bringing awareness to the Palestinian cause for as long as I can remember! My activities include playing an active role in solidarity marches, organising and being involved in community events for Palestine and for 3 years I also co-directed the social enterprise ‘Palestinian Made’.

My drive and motivation to run Preserved Identity stems from always having a deep-rooted connection to Palestine, being passionate about the cause and to wanting to educate and bring awareness; the need to have a Palestinian voice and IDENTITY present. The frustration and disbelief at what is happening in Palestine was consuming me and it became about doing something about it; turning that frustration and passion into something that can make a difference at a humanitarian level.

Our Products

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Palestinian Thobe

Palestinian Thobe – White